ReActivate Latrobe Valley started in 2011 when the RMIT Office of Urban Transformations Research (OUTR) commenced an innovative project in the Latrobe Valley region. The research-led initiative was designed to look at best-practice strategies for supporting the area to transition away from a reliance on coal. It called upon some of the brightest minds across the globe and implemented their ideas hand-in-hand with the local community.

For six years, OUTR invested in the Latrobe Valley under the leadership of Rosalea Monacella and Craig Douglas. During this time, the team delivered a range of successful projects, including the award-winning GetSunflowered installations, Spring and Winter Night Festivals, the 50 Miles Farmer’s Markets and a series of support structures for local creatives.

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Work completed by KBSP for ReActivate Latrobe Valley:

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• Initiation & coordination of Get Stuffed Local Food Network

• Strategic planning, organisational transition to social enterprisetrategic P

• ReActivate web development & management

• Communications & marketing co-management:

  • social media

  • subscriber communications

  • tradition media writing

  • print media design 

• ReActivate Base crowdfunding platform set-up

• Successful crowdfunding campaign co-management:

  • video production​

  • concept development & communication

  • reward development & delivery

  • social media & promotions

  • graphic design

• Photography (promotions, project documentation)

• Volunteer co-coordination & engagement

• Partnerships & program development

• Public speaking

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See more on the ReActivate website